Customers are drawn in by well-kept and merchandised machines, therefore consistency in the presentation of machines will maximize your business.
Benefits of well-merchandised machines:
- Less toys are used in the machine, which allows popular toys to be distributed among multiple machines
- Toys positioned in a crisscross pattern are easier to grab, maximizing player experience
- Toys placed in winnable positions attract more customers
- Well-merchandised machines look and present the best
HOW TO MERCHANDISE A MACHINE?
PLUSH MACHINES
All eyes facing forward in a crisscross pattern around the bottom of the glass. Each character should be looking forwards and a chance for each character on top.
Always Remember:
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- Half the toys into the chute
- Merchandise criss cross, eyes facing forward, from bottom to top
- Different characters around the lower windows and on the top
- Posters current and presented well, clean, straight
- Toy in each corner, matching the poster where possible
- Machine straight
- Power cords neatly hidden, no trip hazards
- Machine works perfectly, picking up the toy and gently releasing it
- Whole of machine is clean, including the top, inside the prize door and inside the console
- Always ensure to replenish and replace flat balls
BALL MACHINES
Balls should be presented with Team Names/Logos facing forwards throughout the machine. Ensure the ball on top suits the most favourable of the area, if possible, have a ball on top that matches the poster.
